The Shaw Media premium network of apps have been downloaded over 1 million times. Our Global Video app and Food Network Canada app consistently rank within the App Store's top 10 Free Entertainment and Lifestyle categories.
With 60% growth in 2010, mobile advertising expenditure represents one of the fastest growing media segments in Canada. Be part of this revolution. Don't miss an opportunity to reach a highly engaged audience on one of the most innovative media platforms.
Global Video
Overview:
- Available FREE on iPad, iPod touch and iPhone
- Full-length episodes and clips
- Over 400,000 downloads to date.
- More than 3 million video plays to date with 44 minutes time spent per visit.
- Superb video quality
- Sleek interface design with user-friendly features
- Progress bars to indicate runtime – allowing viewers to exit the application and to resume viewing at the same spot
- Schedule guide for Global programs with listings up to two weeks in advance
- Behind-the-scenes footage and web-exclusive content
- Streaming available via Wi-Fi and 3G network
Ad Opportunities
1. Static sponsorship logo or full screen advertisement on app load for all devices: iPhone, iPad and iPod Touch
2. Tappable sponsorship logo incorporated in the navigation tab bar, linking to client Website or Web based campaign
3. In-stream video ads
Food Network Canada
Overview:
The Food Network Canada mobile app offers 10,000+ great meal ideas at your finger tips whether you are on the go or in the kitchen. Find celebrity chef recipes, share them with friends, save your favourites and add ingredients to your grocery lists.
- Available FREE on iPhone, iPod touch, Blackberry and Nokia
- Over 730,000 downloads to date
- More than 7 million page views consumed each month
- GET INSPIRED by the "Recipes of the Week" feature on the home screen
- BROWSE Food Network Canada's extensive library of celebrity-inspired meal ideas and recipes
- SHARE recipes with friends via Facebook, Twitter and email
- SAVE, rate and comment on recipes
- CREATE grocery lists that allow you to check off items as you find them in the store
- CUSTOMIZE your grocery list by adding items you need to pick up such as dish soap, paper towels or pet food
- CONNECT with your existing foodnetwork.ca membership account, allowing you to view your favourite recipes saved from your online account on your iPhone and vice versa
Ad Opportunities:
1. Interstitial Big Box while search results load (iPhone)
2. Interstitial Banner Ad embedded in search results (iPhone)
3. Home screen header and footer banner ads (BlackBerry, Nokia)