Ad Specs - Display
Shaw Media's sites support the most popular units in the IAB CUAP 3.0. For more detailed information about specific executions, please download our complete ad spec document from here.
SHAW MEDIA STANDARD ADVERTISING SPECIFICATIONS
| Placement |
Ad Unit |
File Types |
File Size |
Max Animation Time |
Audio |
| Big Box |
300x250 |
GIF, JPEG, PNG, SWF 1 |
40kb |
30 sec |
None |
| Leaderboard |
728x90 |
GIF, JPEG, PNG, SWF 1 |
40kb |
30 sec |
None |
| Billboard |
300x600 |
GIF, JPEG, PNG, SWF 1 |
40kb |
30 sec |
None |
| Button |
120x60 |
GIF, JPEG, PNG, SWF 1 |
40kb |
30 sec |
None |
| Wallpaper |
Max 1400x9002 2 |
GIF, JPEG 3 |
200kb |
N/A |
None |
| Newsletter |
300x250
& 728x90 |
GIF, JPEG, PNG, SWF 1 |
40kb |
30 sec |
None |
Expandable
Leaderboard |
728x90
(Down to 728x360) |
SWF 1 |
40kb |
30 sec 4 |
YES 5 |
Expandable
BigBox |
300x250
(Left to 600x250) |
SWF 1 |
40kb |
30 sec 4 |
YES 5 |
Floating OTP
(Over The Page) |
500x500 |
SWF 1 |
80kb |
30 sec 4 |
YES 5 |
Footnotes
1. Adobe Flash Requirements:
- A) All Flash creative must be 30 FPS or lower.
- B) Flash files require separate .GIF or .JPG back-up file submission.
- C) Flash Versions 6 through 10 accepted.
- D) STANDARD ADS should be served as WMODE "Opaque".
- E) FLOATING ADS should be served as WMODE "Transparent".
- F) Do NOT use the stage colour property to set a background, use a graphic object instead.
- G) Filters and vector art can cause excessive CPU usage and slow older computers.
- H) Must only be served via 3rd Party Rich Media Vendor.
2. Recommend at least 1,290 wide; the middle 960 will be blocked by page layout and not visible.
3. Static single image; animation or rich media not allowed.
4. Unlimited after interaction.
5. Permitted after a user clicks to un-mute
For detailed information please
the Shaw Media Ad Specification Sheet