Digital Brands

  • Food Network

     

    Food Network is Canada's favourite destination for entertaining and inspiring food-related experiences. From engaging, passionate chefs to dramatic culinary competitions and behind the scenes access to the food industry, Food Network serves up an appetizing schedule showcasing popular programs from Canada, the U.S., Britain and around the world.

    Foodnetwork.ca is the home of irresistible recipes, how-to tips and full episodes from the network's celebrity chefs and hosts.

    VISIT FOODNETWORK.CA

    SITE AND AUDIENCE ANALYTICS

    Key Highlight*:


    • In October 2011, Foodnetwork.ca had its HIGHEST TRAFFIC EVER with 596,000 unique visitors 

    Monthly Average*:


    • 528 Thousand Total Unique Visitors; up 17% YoY 
    • 5.2 Million Page Views 
    • On average, visitors spend 8.1 minutes on the site 
    • 349 Thousand Video Views; 22% YoY increase 
    • 49% of the audience is A18-49 and almost one-third (32%) of the audience is F18-49 (Index 120 vs. Total Internet) 
    • Almost  half (49%) of Foodnetwork.ca visitors enjoy a $75K+ HHI 

     

    *Data Source: comScore Media Metrix, Total Canada, 2+ Audience, Sept. 2011 to Nov.2011(3M average data. Page View  and Video  View data from Omniture Site Catalyst Sept.2011 to Nov.2011 (3 M average). Note: ComScore metrics are based on traffic going to all sites defined under “Food Network Canada Sites”. 

     

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