Digital Brands

  • HGTV

    Design. Real Estate. Renovation. HGTV is Canada's #1 destination for home-related inspirational and entertaining home-related content.

    Whether you are decorating, renovating, buying, selling or entertaining, HGTV.ca is your ultimate destination for home-related inspiration. Get articles, blogs, expert advice from our celebrity hosts, plus watch all your favourite episodes on HGTV.ca, your home online.

    VISIT HGTV.CA

    SITE AND AUDIENCE ANALYTICS

    Key Highlights*:


    • In November 2011, HGTV.ca reached an ALL TIME HIGH of 35.8 average minutes, spent on the site, per F18-49 visitor; 336% increase vs. November 2010 
    • The  site ranks #1 in the "Community-Home" category for time spent on the site by A18-49 (22.4 average minutes per visitor) 
    • In November 2011, HGTV.ca hit a record monthly high with over 1 million video views! 

    Monthly Average*:


    • 153 Thousand Total Unique Visitors 
    • 1.9 Million Page Views 
    • More than half (58%) of the HGTV.ca audience is A18-49 with a sweet spot of 40% that are F18-49 (Index 151 vs. Total Internet) 
    • 51% of the audience has a $75K+ HHI (Index 111 vs. Total Internet) 

     

    *Data Source: comScore Media Metrix, Total Canada, 2+ Audience, Sept.2011  to Nov. 2011(3M average data). Page View and Video data from Omniture Site Catalyst Sept.2011 to Nov. 2011 (3M average data).  Note: “Time Spent” ranking only includes ad-supported sites. “Community-Home” is a category defined by ComScore. 

     

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