Slice
Slice.ca is the go-to
destination for women looking for the ultimate entertainment fix. Targeting
women who love life but savour an escape, Slice.ca is a favourite destination for all things family,
fashion, relationships, weddings and money.
VISIT SLICE.CA
SITE AND AUDIENCE ANALYTICS
Key Highlights*:
Slice.ca is the #1
RANKED site in the
“Community-Lifestyle” category for time spent, on the site, per F18-49 visitor
(21.2 average minutes; up 223% YoY)
In November 2011, Slice.ca reached a milestone
with the most monthly video views (1.5 Million; 150% YoY increase) delivered in
the site's history.
Monthly Average*:
143 Thousand Total
Unique Visitors; up 38% YoY
1.2 Million Page
Views; 61% increase YoY
61% A18-49 Audience
(115 Index vs. Total Internet) with a sweet spot of 43% that are Women 18-49
(Index 161 vs. Total Internet)
35% of visitors enjoy
a $100K+ HHI (Index 128 vs. Total Internet)
*Data Source:
comScore Media Metrix Base: Total Canada, 2+ Audience, Sept. 2011
to Nov.2011, (3M average data). Page View and Video View data from Omniture Site Catalyst, Sept. 2011 to Nov. 2011 (3M Average). Notes: Metrics are based on all traffic going to sites defined under “Slice Sites” in ComScore. Ranker only includes ad-supported sites. “Community-Lifestyle” is a category defined by ComScore.
the Shaw Media Digital Brands information sheet